It would seem that, as a company,
one of the things YouTube truly earns failing marks in is communication. This
makes sense in some regard. After all, YouTube is the biggest video hosting
service on the internet, and is so globally popular that it’s almost to the
point of its name being a verb, much like its parent company, Google. That
said, however, it isn’t exactly an excuse for YouTube’s blatant lack of
communication. This negligence is, frankly, a problem that can very negatively
impact smaller creators around the site.
Larger creators tend to have more
of a safety net, as YouTube recognizes them, and their audiences as major
sources of revenue. Major channels such as Philip DeFranco have contacts at
YouTube, but even that isn’t always an entirely reliable connection for them. Sometimes
those contacts will prove difficult to get a hold of, or they flat out won’t
have the answers to questions being asked. Meanwhile, smaller creators
generally have to rely on the usual means of getting into contact with YouTube,
which usually results in conversing with an automated bot or a person who unfortunately
isn’t told anything useful, and is therefor no help.
The subject comes up because lately
YouTube has been experiencing a number of odd subscriber-based glitches.
YouTube’s statements on the matter have been more dismissive, than anything.
What they don’t do is answer any of the questions people have been asking since
the issue began. Essentially, a number of people are getting unsubscribed from
channels they watch. Philip DeFranco has addressed the issue more than once.
H3H3 Productions has brought up the problem, and even Jack Septiceye has made a
video on it.
As a business, YouTube needs to
develop a better sense of communication if it wants to remain on top, because
eventually a competitor will figure out that this is one of their major
weaknesses, and it could prove to be a fatal one in the long run.
